"We are convinced that applied knowledge is power, we endeavor to provide our clients with all the information they need to make their own, best decisions. Whether providing information, making suggestions, or giving advice, we will always put our clientsʼ best interests ahead of our own."
-Coy C. Vickers, Jr.
Coy C. Vickers, Jr. is a licensed real estate broker based in Philadelphia, Pennsylvania. He and his team of dedicated, experienced professionals are committed to providing excellent housing solutions, focusing on exclusive buyer brokerage, residential redevelopment, HomeStyle renovation and FHA 203k renovation projects. With our help and guidance, our clients can make smart decisions and own a property that they will surely love.
““The question of agency is an important consideration in choosing a real estate broker in Philadelphia. Since I do not list or sell homes, I have no conflicts of interest. That’s a big difference when compared to traditional real estate agencies that represent both sides of a transaction where neither the buyer or the seller has a real estate broker's undivided loyalty.””
-Coy C Vickers, Jr.
Real estate is a business where, not only is it legal to trade with insider information, it is expected.
Now, the degree of complexity of this type of insider information ranges broadly. And over the past 20 years – for reasons associated with the Great Recession, increased regulations, tax law, local customs and the growth of the local markets, real estate has become an exacting, and at times, a backbreaking profession.
As a result, the professionals who support these transactions have increased in importance and sophistication.
This is where it is handy to know the difference between a broker and a consultant. I have done both. They’re very different roles; however, so here’s a primer on the differences that might help explain when you need one or the other.
A broker, in short, transacts. There are times when you just want someone to sell for you. Or to buy for you. Your broker may help you confirm your assumptions about value and the transaction process, but at the end of the day they execute deals. Brokers typically have a specialty or niche. Most brokers have a platform (just like a stockbroker) and they are often remarkable at their ability to create a market for your asset.
A consultant, or counselor, is someone who brings clarity to complex real estate problems. They are committed to one objective: providing objective and intelligent real estate advice. They give extensive knowledge, technical competencies and thoughtful analysis and critical inquiry. Instead of conducting a transaction, they provide a deliverable to solve a problem on a complex situation involving your real estate.
How they are paid is another clear distinction: A broker gets paid a transaction fee when a transaction is conducted. A consultant gets paid either hourly or for deliverable, such as a report.
Often, one hires a consultant and ends up working with a broker after the consultant has helped them get an asset ready for market, or helped the client make a decision or execute a series of actions.
During the past 10 years there’s been a marked increase in demand for consultants and counselors as the world of real estate has gotten far more complex. There’s far more players in our local markets. Jurisdictions and municipalities are far more demanding on entitlements, and with the impact of the Great Recession, financing requirements have become more stringent and complicated.
Here is an example of a complication where you need a consultant: Land may not be what it seems. Say there is empty land that looks ripe for future development. It’s in a hot, rapidly growing part of of the city. Apartments are springing up around it bringing more people into the area. A closer look may reveal the land has contamination issues, however. There may be a lot of rock on the site. It might be zoned for one specific use, but should that only made sense 50 years ago. There might be a historic slave graveyard on the property, or perhaps a dry cleaner was located a block away and there is a plume running underneath. The consultant might find the land is not ready to be taken to market yet. They can make recommendations, do work to tee-up the site, and then they can package the property, which a transactional broker can easily do a deal with.
Both brokers and consultants are needed in the crazy world of real estate. My experience, however, shows an owner of a challenging asset may leave a lot of money on the table if he or she sells without running the property through the consulting process first.
National Association of Real Estate Brokers
Philadelphia Metropolitan Board of Realtist
National Association of REALTORS
Greater Philadelphia Association of REALTORS
Pennsylvania Association of REALTORS
Residential Real Estate Council
Real Estate Buyer's Agent Council
National Association of Exclusive Buyer Agents
National Association of Broker Price Opinion Professionals
About the Owner
For more than 40 years, Coy C. Vickers, Jr. has been helping many people find the house of their dreams and or investment
property. He obtained his baccalaureate degree in Real Estate from New York University (NYU), Master's of Education from the Harvard Graduate School of Education, Accredited Buyer's Representative (ABR), Accredited Consultant in Real Estate (ACRE), Graduate, REALTORS Institute (GRI) and Certified Residential Specialist (CRS) professional designations and is currently engaged as a real estate consultant, residential redeveloper and real estate investor. With Coy at the helm of the business, his clients can have peace of mind knowing an expert will support and guide them every step of the way. Additionally, Coy has also served as a former president of both the Greater Philadelphia Association of REALTORS and the Philadelphia Metropolitan Board of Realtist, professional trade organizations.